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Industry News
30th May 2017

A Japanese steel giant heads to Shibuya to woo top talent

Convincing teenagers in Japan that working for a giant, 116-year-old manufacturer is a sexy career choice seems like a tough sell. It’s even more difficult if the target audience can’t figure out the company’s name. That’s the challenge for Nippon Steel & Sumitomo Metal Corp. in a country where a shrinking population means intense competition for young workers. 


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