Newsroom: Industry News
The concept of cognitive technology has existed for decades, regardless of the misconception that it is a modern day buzz trend. In the marketing industry for example, data has been consistently analyzed in order to target and engage specific customers. The next battlefield is not capturing data but being able to analyse it, and those being asked to analyse it are not humans but machines. This is known as predictive maintenance, a process that builds cognitive learning into equipment, allowing for the data being generated through multiple sensors to be processed which means future breakdowns or faults can be predicted ahead of them occurring.