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Industry News
8th November 2016

The importance of digital customer experience in the manufacturing industry

Customer and experience are two words that you don’t often encounter in the manufacturing industry. On the whole, manufacturing is an industry focused on the product – rather than how it is presented to the customer – and to some extent, rightly so. But recent research by Gallup reveals 71 percent of B2B companies are at risk of losing customers by not being fully engaged with the companies they do business with, and tend to live from RFP to the next. 

Global Manufacturing

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