Newsroom: Industry News
'Strategy' has been a term bandied about by many an agency and consultant for years. It has lost it's luster with some small-to-mid sized manufacturers for a multitude of reasons. Many times, strategic consultants will come into a company, implement a high-level evaluation of markets, competitors, and industries, and deliver a thick document, outlining the details of their extensive research and interviews, including an executive summary on areas for the business to focus on. All good and well, but here comes the rub.