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Industry News
28th June 2017

Will content marketing really speak to technical buyers?

A persistent claim in the B2B universe is that content marketing programs are not effective for manufacturers. The old wisdom says highly technical buyers are immune to content marketing messages. But data from Content Marketing Institute’s 2017 Manufacturing Content Marketing survey show the benefits of content marketing are becoming clearer to manufacturers, and that must mean that these technical buyers are buying in.

Manufacturing Business Technology

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